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Marketing and getting children in the suburban area

  • 1.  Marketing and getting children in the suburban area

    Posted 07-17-2019 09:36 PM
    Hello Everyone!

    I am relitively new to the business but not new to the profession, I have been preparing to open and now I am open. I have been having the hardest time trying to get people to start daycare services.

    I have put flyers on cars, in stores, gave them to parents in supermarkets,the mall, walmart, facebook, w2 agencies, I am registered with care.com , yelp,and I even offer transportation. I have spent a significant amount of time and money on my center and the prices are good. I am just not sure why I am not recieving quality childcare applicants people have me do the paperwork and then no call no show when the payment process comes up, as I do not accept children before the parents pay their first week of services I am not sure what is going on.


    Is there some practices that you all do that I am missing ?  Please help!​

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    Georgia Wallace
    Owner/Operator
    Happy & Learning Child development center ,LLC
    Milwaukee WI
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  • 2.  RE: Marketing and getting children in the suburban area

    Posted 07-19-2019 09:20 AM
    Dear Georgia,
    Congratulations on the opening of your center!  One thing we do is have an Open House once a month or so in which we run a sort of "free trial class" for parents to attend with their children.  These are often on a Saturday morning and we welcome currently enrolled families (giving them something to do with their child on the weekend) and prospective families.  We have current parents and myself welcome prospective families with welcome packets and offer tours throughout the morning.
    Good Luck,
    Sherrie Rose

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    Sherrie Rose Mayle
    Director/Teacher
    Campbell Parents' Participation Preschool
    Campbell, CA
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  • 3.  RE: Marketing and getting children in the suburban area

    Posted 07-20-2019 11:02 AM
    Hello Georgia,

    Congratulations on your opening a relatively new Early Childhood Education Center. When I was a Center Director, I found hosting weekly tours of our Center was helpful in getting families to come, see our program and hear about the services we offered to families and, of course, register to enroll their child in the Center. I found families appreciated the fact the tours happened every Wednesday. It gave them the opportunity to make arrangements to come for a tour. In addition, I found it helped families who were reluctant to call and ask for a specific time to come to the Center.

    I also reached out to businesses in the immediate area of the Center and spoke with someone in the Human Resources office about our Center. I would ask if I could come to the business and be available to families during the noon hour, when many were taking their lunch break, to provide information about the Center and schedule tours.

    Good luck in increasing the enrollment at your Center.

    Robert Gundling

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    Robert Gundling, Ed.D.
    Better Futures LLC
    Senior Consultant
    Washington, DC
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