Open Discussion Forum

  • 1.  Marketing

    Posted 06-15-2019 10:47 PM
      |   view attached
    4WjG9ioToSpCUTQ9k6W2_121251315567434.jpgHello everyone !
        I have been doing everything to market my program, I have great experience, affiliations, reasonable prices , a beautiful location, safe and clean enviroment, i dress nice and casual when I go out recruiting and i even offer transportation and I am having a difficult time getting children for my in home family daycare. although I am planning on taking another marketing course. what is some of the things that others do to market their program?


    its been a year since I started this journey!

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    Georgia Wallace
    Owner/Operator
    Happy & Learning Child development center ,LLC
    Milwaukee WI
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  • 2.  RE: Marketing

    Posted 06-17-2019 08:16 AM
    Dear Georgia, I have started my program twice because of relocation.  When you start a home day care, the first year is kind of slow.  This is normal. You can create a facebook page so parents can check what you do in your program.  Always ask parents if you can use their children's pictures on line.  
    Of course creating a website is very helpful.   
    Your best promotion is the word of mouth.  You can tell parents that, for every child they refer to you and registers to your program, you will give them a $50 discount for the month.  These are just some ideas. 
    But, believe me, if you offer a good program, soon you will have a waiting list. 

    God Bless you and good luck.

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    Virginia Rodriguez
    Director/Owner
    Pasitos, Inc.
    Carmel IN
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  • 3.  RE: Marketing

    Posted 06-17-2019 07:35 PM
    Ms. Virginia Rodriguez,

    I really appreciate your response, I have worked extremely hard on my cc and I spent a lot of money. I wanted to do well upfront and maintain instead of doing the minimum and playong catch up but I believe that you are always playing catch up !

    I need to get at least on child to start my visitis with young star and the CACFP programs which is understood , i am just ready to get going so we can enjoy the summer! 


    ------------------------------
    Georgia Wallace
    Owner/Operator
    Happy & Learning Child development center ,LLC
    Milwaukee WI
    ------------------------------



  • 4.  RE: Marketing

    Posted 06-18-2019 01:59 PM
    Dear Georgia, have you heard of care.com?  Do you take infants or just preschool kids? Every week I receive between 2 or 3 infant requests.  I don't know if this may be something that will help you.   My advise, do not get desperate, the first child is the most difficult but, once you start getting children, you won't stop.  There is a great need for good caregivers and your place looks great.  
    Soon you will get your first child.

    ------------------------------
    Virginia Rodriguez
    Director/Owner
    Pasitos, Inc.
    Carmel IN
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  • 5.  RE: Marketing

    Posted 06-18-2019 06:02 AM
    I have relocated due to the military and I have found the best marketing is past clients or people who have known you. Having reviews are important. 

    Your Facebook page is basically your portfolio of your work. So you post things that you find updates and also advertise on Facebook. I target my local area and get calls pretty soon after. 


    That is my website and my brand basically. Let me know if you have any questions I'm happy to help!! 





  • 6.  RE: Marketing

    Posted 06-18-2019 09:21 AM
    Hello Georgia,

    I too am a Family Child Care Provider.  Let me say that your classroom environment looks amazing!   In my area we have an Early Learning Coalition, which basically is our go-between for the state, provides training and runs the subsidized child care reimbursement program for providers and families.  They also have a very well developed Resource and Referral program where all providers may list their profiles for families to access - free marketing!  I am not sure if you have something like this in your state, but it has been invaluable for me.  You may also want to check with your Department of Children and Families ( or similar entity).  Best wishes going forward.  Children and families need great providers!

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    Tawanda Brown
    Crestview FL
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  • 7.  RE: Marketing

    Posted 06-18-2019 09:48 AM
    You guys are amazing! I really love all the feed back! Tawanda thank you so much I have worked really hard and now all I need are little people ! its soo exciting ! 
    Virginia , Tamesha what a wonderful website , and  Heather thank you so very much such wonderful information ! I am in Milwaukee , WI 

    I am on hold for my website i have to wait 6 months for the free website at T-Mobile.

    ------------------------------
    Georgia Wallace
    Owner/Operator
    Happy & Learning Child development center ,LLC
    Milwaukee WI
    ------------------------------



  • 8.  RE: Marketing

    Posted 06-18-2019 10:14 AM
    Georgia, until you get one from TMobile (I have TMobile how does that work?? Lol) you can do a free one with Weebly or another site to hold you over and help with marketing. With many parents searching online its important to have an online presence for them to refer too. 





  • 9.  RE: Marketing

    Posted 06-18-2019 10:40 AM
    I have a business phone account with them and after 6 months you get a free website and domain name I think . Not sure about domain name.

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    Georgia Wallace
    Owner/Operator
    Happy & Learning Child development center ,LLC
    Milwaukee WI
    ------------------------------



  • 10.  RE: Marketing

    Posted 06-18-2019 09:39 AM
    Hi Georgia!

    It looks like you have a beautiful environment set up! Have you tried social media or Facebook ads at all? If you have a Facebook page, you can try Facebook advertising with a pretty minimal cost to advertise to parents locally in your area. I've had a lot of success with them (a different area but still effective) and posting photos on Instagram. It takes time but I wish you all the best!

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    Heather Saunders
    Kontu Inc.
    Ancaster ON
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